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Business OWNER’S INSIGHTS | Nouveau Chocolates

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A collection of short interviews with local business owners and their insight into today’s challenges.

Eric Knam, a local business ActionCOACH, has an inside look into the insights of local business owners and focuses on different businesses from different industries where his clients and many others are challenged by the COVID-19 Crisis.

Every business owner has valuable advice to share with other business owners and entrepreneurs. A few even have a special offer to share! Check out their interview and visit their websites.  

Melvin Piper, Nouveau Chocolate’s Insights

ActionCOACH Eric Knam: Tell us a little about Nouveau Chocolate. 

Melvin: We’ve been around for 19 years. I’m not the original owner, but we took over about a year and a half ago. We offer Belgian desserts! 

Eric: What are a few things you guys sell?

Melvin: Truffles, coffee, tea, ice cream, gifts- we have it all! We also cater to weddings and provide fondue experiences. 

Eric: What differentiates you from other companies out there?

Melvin: The fact that we’re always innovating! New flavors and products. We are also the only shop in the area using Belgian chocolate. 

Eric: What got you into all things chocolate?

Melvin: I started working here in 2011 and I had known the previous owner since 2008- met her looking for a gift for someone else! So we kept in touch and eventually starting working for her. During that time I fell in love with the shop and the business. I left the job when I graduated from college and told her if she was ever interested in selling the business, I would be interested in purchasing it. She called in 2017 and we started retraining then took over in February of 2019. 

Eric: It’s been said that smart people learn from their mistakes and wise people learn from the mistakes of others. What mistakes have you made along the way and how can other entrepreneurs learn from your experience? 

Melvin: I haven’t had any real issues being I’m newer to this and we’ve been following the already well-established way of business for the shop. But I would say when it comes to your website, make sure that thing is user friendly. Understand your target market and point it towards them. 

Eric: What has made you so successful?

Melvin: Since COVID we’ve started coming up with new things like utilizing Grubhub and online orders from our website. Something we never have done in the past and we’re seeing the benefits of it! 


Nouveau Chocolates

205 S Main St

Broken Arrow, OK 74012

(918) 258-2877

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I am a certified Business Coach with ActionCOACH, the World’s #1 Business Coaching Franchise. As your coach, I will be working with you in five key areas. The emphasis on each area depends on your needs, the type of business you have, and your goals. The key areas are Sales; Marketing and Advertising; Team Building and Recruitment; Systems and Business Development; and, Customer Service.