Business OWNER’S INSIGHTS | Doc J’s Heat & Air
A collection of short interviews with local business owners and their insight into today’s challenges.
Eric Knam, a local business action coach, has an inside look into the insights of local business owners and focuses on different businesses from different industries where his clients and many others are challenged by the COVID-19 Crisis.
Every business owner has valuable advice to share with other business owners and entrepreneurs. A few even have a special offer to share! Check out their interview and visit their websites.
Doc J’s Heat & Air Deborah Jenkins- Warren’s Insights
Action COACH Eric Knam: Tell us a little about Doc J’s Heat & Air.
Deborah: We are a residential heating and air conditioning company.
Eric: How long have you been in business?
Deborah: Over 30 years! There’s not too much we haven’t already seen.
Eric: Who would you say is your target audience?
Deborah: People who are price-aware but not price sensitive. We aren’t the cheapest provider out there. We look for people who want quality equipment and maintenance but also want to learn how to monitor equipment themselves so they know when to call us and when they can save some money.
Eric: What differentiates you from other companies out there?
Deborah: We approach all customers the same, and we believe people can sense that. People can sense that we’re happy to be there! You get the concierge service that you’re paying for. We have a keen diagnostic skill being we’ve had over 30 years of experience.
Eric: What is most inspiring to you today?
Deborah: How people have learned how to be so adaptable to the restrictions of COVID-19, especially business owners! They’ve had to change the way they do business to stay in business.
Eric: It’s said that smart people learn from their mistakes and wise people learn from the mistakes of others. What mistakes have you made along the way and how can other entrepreneurs learn from your experience?
Deborah: Most of the time in the service industry people want things done “right now!” But we’ve learned that you have to make it very clear what the expectations are. That way people aren’t disappointed. Don’t be shy when telling someone how long the repair will take just because you’re worried about losing a customer.
Eric: Do you have any offer you’d like to add?
Deborah: If you mention ActionCOACH you get $25 off of a tune-up!