Business Owner's Insights | Bixby Flower Basket
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Business Owner’s Insights | Bixby Flower Basket

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A collection of short interviews with local business owners and their insight into today’s challenges. 

Eric Knam, a local business action coach, has an inside look into the insights of local business owners and focuses on different businesses from different industries where his clients and many others are challenged by the COVID-19 Crisis.

Every business owner has valuable advice to share with other business owners and entrepreneurs. A few even have a special offer to share! Check out their interviews and visit their websites!

Business Owner's Insights | Bixby Flower Basket

Bixby Flower Basket’s Sue Perez’s Insights

Sue Perez has been the proud owner of the 30-year-old Bixby Flower Basket business for the past five years. They specialize in quality flowers, floral arrangements, and gifts for all special occasions.  

 

Action COACH Eric Knam: Who would you say is your target customer?

Sue Perez: Bixby residents and people out-of-state. People try to send flowers to people who live in the Bixby area. Locally, the customers are gentlemen buying for Valentine’s Day, people buying for birthdays and Mother’s Day, and very loyal customers.

 

 

Eric: Who would you say is your target customer?

Sue Perez: Bixby residents and people out-of-state. People try to send flowers to people who live in the Bixby area. Locally, the customers are gentlemen buying for Valentine’s Day, people buying for birthdays and Mother’s Day, and very loyal customers. 

 

Eric: What would you say has been the biggest impact of COVID-19 on your business so far?

Sue Perez: It impacted the inventory that we could get, shut down shipping and farms, and disrupted our supply chain for a couple of weeks. The governor and mayor asked us to shut down during the first couple of weeks. Other than that, a good portion of our business can be conducted by phone and online, so we’ve been able to operate through non-contact deliveries. We’ve slowly opened delivery, especially for funerals and now in general. 

 

Eric: What one or two actions have you taken as a result of COVID-19 to try to make a difference, and how’s it working?

Sue Perez: Right at the end of March, one of our suppliers was shutting down, and they had suppliers full of flowers, and they donated them to florists as long as they were donated to somebody else. So, we posted to Facebook, “if you know of someone who’s isolated and needs a bit of pick-me-up, we’d be happy to deliver a hand wrapped bouquet to them.” Everybody wanted flowers to send to someone who was shut-in. That was the last thing, the last hurrah, we did before we shut down. When we closed our doors and didn’t come to the shop, that was another way we sacrificed to make a difference. It was kind of the age-old “do nothing to accomplish the goal.” 

 

Eric: As business owners, at a time like this, we definitely need to look for opportunities to pivot. Have you taken the time to put together a pivot strategy?

Sue Perez: We haven’t because we’ve been interactive. We’ve changed our delivery strategy to be no-contact based, and our storefront is closed and will remain closed. 

 

Eric: So, here’s an interesting question: Smart people learn from their mistakes. Wise people learn from the mistakes of others. What mistakes did you make along the way, and how can other entrepreneurs learn from your experience?

Sue Perez: I think generally we try to do too much at times. It took us a while to decide we were going to be flowers and plants and not have a large retail gift-shop presence. It took time to find out that we were going to be associated with going out of the way to deliver beautiful flowers at short notice. We continued to try and hone in on those key strategies and not be everything to everybody. 

 

Eric: Do you have any special offers?

Sue Perez: Send flowers to those who are shut-in. It’s such a huge mood-lifter and day-brightener.

 

Eric: What is most inspiring to you today?

Sue Perez: The resiliency of people. How we’ve all learned to adapt to this situation and still make our lives meaningful and taking the time to appreciate so many small things that we took for granted before. 

 

Local businesses change communities. If you know of a local business owner who is interested in sharing their insights or making an impact on their community, contact Eric Knam today!

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I am a certified Business Coach with ActionCOACH, the World’s #1 Business Coaching Franchise. As your coach, I will be working with you in five key areas. The emphasis on each area depends on your needs, the type of business you have, and your goals. The key areas are Sales; Marketing and Advertising; Team Building and Recruitment; Systems and Business Development; and, Customer Service.