Business Owner’s Insights | Amber Snead Photography
A collection of short interviews with local business owners and their insight into today’s challenges.
Eric Knam, a local business action coach, has an inside look into the insights of local business owners and focuses on different businesses from different industries where his clients and many others are challenged by the COVID-19 Crisis.
Every business owner has valuable advice to share with other business owners and entrepreneurs. A few even have a special offer to share! Check out their interviews and visit their websites!
Amber Snead Photography’s Amber Snead’s Insights
Amber started doing photography as a hobby many years ago until she decided to start doing professional photography eleven years ago. She works well with families and children!
Action COACH Eric Knam: What makes your business special?
Amber Snead: The way I approach the session is different than how a lot of other photographers do. My goal is not to pose anybody. I like to capture natural moments between families and kids. I use prompts, but not posing. I like to capture families interacting with each other and being sweet with each other. It’s almost like I’m not even here. I may ask what it looks like for their family to have a picnic, and that’s a good prompt to get them to play and talk and show those family moments. As far as kids, I have a lot of experience working with younger kids, especially toddlers. I have a series of little tips and tricks I do to keep kids focused on me so that I have a successful session with them. I have been told by many clients that I have a way of capturing the spirit of their child that they have not been able to have captured previously. That’s how I’ve been able to keep as many loyal clients as I have because I have that way with their kid that nobody else has had. I encourage parents to bring their child’s favorite toy or blanket, something to signify that moment in that child’s life.
Eric: Who would you say your best customer is (target audience)?
Amber Snead: Parents with young kids are my target clients. I do have a lot of grandparents who hire me to take photos of their grandkids. Anyone who has small children in their lives.
Eric: What has been the greatest impact of COVID-19 on your business?
Amber Snead: For me, it’s been not being able to work. I decided, even though on a technical level photographers are still allowed to work, I myself didn’t feel comfortable doing that because I work with so many small children and the possibility that I could be asymptomatic and pass it on to my clients was not something that I was comfortable with. So I made the decision to stop working towards the end of March. I have made the decision to continue to not work right now until I feel like it’s safe enough for me to be around families and small children.
Eric: What’s been your pivot or adapt and overcome strategy?
Amber Snead: The first week that my studio was shut down, I did a few front porch sessions, but that was before they came out saying that six feet may not be enough distance from people and that’s when I felt I should stop altogether because I don’t want to risk getting anyone sick. I’ve known people that have done FaceTime sessions, but I don’t feel like that’s something that fits my brand. A lot of what I do has to do with my physical interactions with the families and kids, and being able to do that through the phone isn’t something that’s possible for me. I decided to take this time to clear my mind and do a hard reset on myself and my business. Going forward, I want to focus on marketing myself a bit more. There are so many photographers out there, and I don’t want to put myself out there too much and force people’s hand into using my services. I want people to find my work and come to me because they love my work. I want them to seek me out because they love my specific style of work or because of my work ethic, rather than them seeing me 20 times on Facebook. I’m currently trying to figure out a better way of marketing where it’s not so much quantity but quality marketing. I might put one ad out there that really hits a nerve with people and makes them think, “I might want to use her for our next family photos or baby photos.”
Eric: It’s been said that smart people learn from their mistakes, and wise people learn from others. What mistakes have you made along the way, and how can other entrepreneurs learn from your experience?
Amber Snead: I think the main mistake I’ve made is taking things too personally. It’s the same with tattooing as it is with photography. There are some people who don’t have a loyal photographer or loyal tattoo artist or loyal stylist. They kind of experiment with different people. I’ve had a few clients that used several photographers, and at first, that used to really hurt my feelings and make me feel like giving up because I was beating myself up. I’d ask myself, “what did I do wrong to make them feel like they needed to use different photographers,” but then I realized they were still coming to me. I had to start telling myself, “I’m not doing anything wrong. They want work done by this person, and they want work done by me, and it’s okay.” I just had to stop beating myself up about it and thinking that I have done something wrong. I had to accept that not everyone has one person they stick with for things.
Eric: What’s the best way for people to contact you?
Eric: What’s the most inspiring to you today?
Amber Snead: I’m inspired by how creative people are becoming with making money when they’re not legally allowed to work. For example, the whole FaceTime session my business partner has been doing. The things that people are coming up with to make money in a time when they can’t go outside of their home to work is incredibly inspiring to me with how intuitive it is. People are trying to figure out different ways of working without possibly spreading COVID-19. I don’t feel like I could ever be creative enough in that way to come up with ideas like these people are coming up with. I find that incredibly inspiring.
Local businesses change communities. If you know of a local business owner who is interested in sharing their insights or making an impact on their community, contact Eric Knam today!